Six weeks. Six Modules. Heart-Centered Copy that Sells.
Your heart-centered business is an extension of you. It's not just another way to make money; it's a way to share your gifts and talents with the world.
Don't be afraid to sell it. Getting the word out about what you do is so important and necessary. How can you help the people you were meant to help if they don't know about you?
Many heart-centered entrepreneurs struggle with their copy because they are hesitant to sell.
You got into this business due to a genuine need to help people. You devote your life to helping people.
I get it.
But that doesn't mean you have to give it away for free. When you undercharge and undercut yourself for the services you provide, it can destroy a heart-centered business that you love. You get burnout. You get frustrated. And it doesn't have to be that way.
When you serve, you deserve.
Selling doesn't have to be sleazy. You can write copy that speaks right to the heart and soul of your target market AND makes profit for you.
The key to writing heart-centered copy that sells is to tap into the persuasive power of emotional engagement.
The "old-school" method of sales and copywriting may not work for you.
You don't want to sound pushy, loud, aggressive, or "too salesy". Noisy promotions may clash with your branding and the message your heart-centered business is trying to put out there.
But there's a reason those methods of sales copy work. Your challenge is to tap into a way to sell without the sleaze.
Market without spammy, pushy sales tactics.
You simply need to emotionally connect with your target market through your sales copy and lead them to action.
That is EXACTLY what this course is going to teach you!
Hi, I’m Lisa, the face behind Heart Centered Copy. Born with an entrepreneurial spirit, I started my copywriting business at 16 years old. I’ve been in business since 1998, and I’m pleased to offer my services to fabulous heart-centered entrepreneurs. I’ve been writing my entire life. Originally trained in journalism, I decided that life wasn’t for me (although I do still work as a newspaper stringer from time to time). Instead, I fell into internet copywriting during its infancy. Some of my earliest clients were internet marketers and brick-and-mortar early adopters of the internet. We braved those murky waters together, figuring out what worked (and what didn’t) without modern tools or knowledge of SEO.
Now, I serve a specific type of client (more on that below) and it makes my heart super happy to be able to do work that is fulfilling on a financial level, but also on a heart-and-soul level. This is what it truly means to live the life of your dreams, and I’m thrilled to have the opportunities to help my clients do the same!
It was time for me to start delegating some of my tasks and Lisa was the perfect person to help take the load off. I love brainstorming with her and coming up with ideas then sitting back as she takes them and runs with them and comes back with beautiful results that’s easy for me to work with.
What a wonderful experience working with Lisa! The fact that I live in the UK was not a barrier to working with her genius. Lisa went far above and beyond my expectations and definitely gave the wow factor!
When you need to take your copywriting to the next level for emails or sales funnels, etc - make sure you check Lisa out - she is the REAL DEAL of excellence for heart-centered business owners.