Love Your List! Email Marketing Course

How to write emails that get opened, read and clicked…

Master Email Marketing

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No Matter What Stage You're At

Emails are such an important part of your business plan. If your emails are not getting the results you want, or if you need some help getting started on an email sequence, or building your list, this class is for you!

We’re going to cover everything you need to know about email marketing – from the lead magnet/ opt-in (and how to create them) to the different types of emails, such as:

  • Newsletters
  • Standalone emails
  • Lead nurturing
  • Transactional
  • Milestone emails
  • Plain-text emails
  • Mobile optimized

You’re going to learn how to write emails that get opened, read and clicked…

We will talk about how to bring VALUE to your emails.

Which emails do you look forward to the most?

Which emails do you actually like to open?

We’ll talk about why you should write to ONE person (not to the entire list)!

Quit wasting people’s time, including your own, and learn to LOVE YOUR LIST!

Love Your List!

Send emails they look forward to

Discover how to:

  • Be useful
  • Be trustworthy
  • Be on their side
  • Give people a reward for reading
  • Promise something good
  • Use power words
  • and much more

Creating copy for a heart-centered business can be tough. Your emails are some of the most important copy you’ll ever write! You need to dig deep, right to the center of your brand, your purpose and the HEART of what you do.

  • How do you help people?
  • What are the pain points you help resolve?
  • Why do they NEED your product or service?
  • How will you change their life?

If these answers aren’t coming out with each piece of content you write, then you’re missing the mark.

This course will help you fix that so you can start emailing with confidence!

Another BONUS: 

Downloadable templates of common emails written by a professional copywriter (that’s ME!) that you can use to create your own emails going forward.

Everything you need to master the art of creating, building, nurturing and growing your list will be covered. Will I see you there?

About Your Instructor

Lisa Clark

Lisa Clark

CEO of

Hi, I’m Lisa, the face behind Heart Centered Copy. Born with an entrepreneurial spirit, I started my copywriting business at 16 years old. I’ve been in business since 1998, and I’m pleased to offer my services to fabulous heart-centered entrepreneurs. I’ve been writing my entire life. Originally trained in journalism, I decided that life wasn’t for me (although I do still work as a newspaper stringer from time to time). Instead, I fell into internet copywriting during its infancy. Some of my earliest clients were internet marketers and brick-and-mortar early adopters of the internet. We braved those murky waters together, figuring out what worked (and what didn’t) without modern tools or knowledge of SEO.

Now, I serve a specific type of client (more on that below) and it makes my heart super happy to be able to do work that is fulfilling on a financial level, but also on a heart-and-soul level. This is what it truly means to live the life of your dreams, and I’m thrilled to have the opportunities to help my clients do the same!

You Will Learn

Building a List

Creating an Opt-in (Freebie)

Common Mistakes

Types of Emails

When and How Often to Email

How to Sell via Email


“What a wonderful experience working with Lisa! The fact that I live in the UK was not a barrier to working with her genius. Lisa went far above and beyond my expectations and definitely gave the wow factor! I highly recommend Lisa and will be in touch in the future!”
Yvonne Smith Feng Shui Consultant & Life Balance Coach
“Lisa always provides fast quality work. She has become my go-to person for copywriting work.”
Debi Murray Our Wabi Sabi Life
“I recently started a new Facebook ads campaign and I wanted the emails sequences that went out to my new subscribers to really represent my mission and message. I was so pleased with the emails that Lisa created for me! They truly represented the heart and soul of my brand. I was very impressed with her talent and turn-around time and highly recommend her!”
Joy Bufalini Mindset Mentor and Business Strategist


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